Fractional GTM / CMO
Embedded marketing leadership for B2B and B2C. I own the strategy — positioning, pricing, channels, roadmap — then make sure it actually gets executed.
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outside simple.
inside complicated.
Fractional GTM engineering & marketing leadership — strategy at the top, hands in the weeds.
Grow without the agency bloat.
Most teams have to choose between a strategist who can’t build and an engineer who can’t position. I do both — high-level B2B and B2C strategy, plus the in-the-weeds GTM engineering to actually ship it. One person, full stack: from the deck to the deployment.
Services
What I do
GTM Engineering
The technical backbone of modern growth: lead pipelines and enrichment in Clay, automated workflows in n8n, and custom internal tooling built with Claude Code.
Learn morePaid Ads
Performance campaigns across Google, LinkedIn, and Meta — built on clean data, sharp creative, and a testing system that compounds instead of guesses.
Learn moreEmail Marketing
Lifecycle, nurture, and revenue email — from deliverability and segmentation to automated flows that turn lists into pipeline.
Learn moreApp & Product Development
Custom apps and full-stack builds with Vercel and Lovable — internal tools, landing pages, MVPs, and product features, shipped fast.
Learn moreApproach
Simple to buy. Sophisticated underneath.
I analyze your data, pressure-test the strategy, then build the systems that make it run on its own. You get clear results and tight summaries that point straight at what to do next — not 80-slide reports nobody reads.
- Data & Analytics Strategy
- Channel & Communications Strategy
- Automation & GTM Engineering
The toolkit
Modern stack, wired together.
- Clay
- n8n
- Claude Code
- Google Ads
- LinkedIn Ads
- Meta Ads
- Vercel
- Lovable
Modern tools — used by someone who actually knows how to wire them together.
Work
Receipts
“Best thing that’s happened to our growth this year.”
About
Who’s behind it
I’ve been the CEO, the strategist, and the person actually building the campaigns — usually on the same project.
I’m Chris Sheridan, founder of Simply Strategic and a marketing and GTM operator with 15+ years across B2B and B2C. I’ve run growth as a founder and multi-time CEO, led marketing and sales teams, and built brands from the ground up in healthcare, real estate, tech, e-commerce, finance, events, and political campaigns. I think in systems: who the right buyer is, what they’re worth, the message that moves them, and the channels that scale.
And I don’t just hand over a deck. I build the lead pipelines in Clay, wire up automations in n8n and Claude Code, run paid across Google, LinkedIn, and Meta, write the email that converts, and ship the websites and apps myself with Vercel and Lovable. That’s the whole idea behind Simply Strategic — simple and clear for you, sophisticated under the hood.
- 15+ years in marketing, sales & growth
- Founder & multi-time CEO
- B2B & B2C across 7+ industries
- San Diego, CA
- Clay · n8n · Claude Code · Google/LinkedIn/Meta Ads · HubSpot