Fractional GTM / CMO
Embedded marketing leadership — positioning, pricing, channels, roadmap, budget.
Learn more
Fractional GTM Leadership
outside simple.
inside complicated.
Fractional GTM leadership for scaling companies — a full team across strategy, systems, execution, and sales support, run as one accountable unit instead of a patchwork of vendors.
The Gap
Most growth stalls not because of one missing piece, but because the pieces don’t talk to each other — the strategist doesn’t build, the builder doesn’t position, and the agency executes someone else’s plan. Simply Strategic runs strategy, systems, execution, and sales support under one roof, with one accountable team across all of it.
Diagnosis
Diagnosis
Before strategy, we find the real constraint.
Most businesses that ask for “more marketing” are bottlenecked somewhere else. Before recommending anything, we evaluate across the four functions that drive growth — so the work targets the actual constraint, not just the symptom.
- 01
Marketing
Positioning, demand, pipeline generation
- 02
Sales
Conversion, process, follow-up, close rate
- 03
Operations
Delivery, fulfillment, capacity to handle growth
- 04
Finance
Unit economics, cash, what growth actually costs
If the constraint sits outside marketing or GTM, we name it directly — even when the fix isn’t something we deliver ourselves.
How We Work
A full team. One accountable system.
00 · DiagnosisFind the real constraint first.
01
Strategy
Fractional GTM / CMO leadership. Positioning, pricing, ICP, channel mix, roadmap, budget — owned by our senior strategy lead, backed by the same team across every engagement.
02
Engineering
The systems that make strategy operational: lead pipelines and enrichment in Clay, automated workflows in n8n, custom tooling in Claude Code — built by our dedicated engineering team.
03
Execution / Core Services
Paid media (Google, LinkedIn, Meta), lifecycle and revenue email, and app/product builds (Vercel, Cursor, Supabase) — executed by our team working from the same strategy, not a separate vendor's interpretation of it.
04
Sales Support
When the constraint sits in sales, not just marketing, we bring in dedicated sales support to close the loop — follow-up systems, process, and pipeline handoff that connect straight back to the GTM engineering underneath.
Most companies offering this work sit in one layer — a strategist who hands off a deck, an engineering shop that never touches positioning, an agency executing someone else’s plan. Simply Strategic runs all of it as one system.
Services
What that looks like
01
Strategy
02
Engineering
GTM Engineering
Clay pipelines and enrichment, n8n workflows, Claude Code tooling.
Learn more03
Execution
Paid Ads
Google, LinkedIn, and Meta — built on clean data and compounding tests.
Learn moreEmail Marketing
Lifecycle, nurture, deliverability, and automated revenue flows.
Learn moreApp & Product Development
Vercel, Cursor, and Supabase builds — MVPs, internal tools, product features.
Learn more04
Sales Support
Sales Support
Pipeline follow-up, process, and handoff support when the growth constraint is on the sales side.
Learn moreToolkit
Modern stack, wired together.
- Clay
- n8n
- Claude Code
- Google Ads
- LinkedIn Ads
- Meta Ads
- Vercel
- Cursor
- Supabase
- SmartLead
- Email Bison
- HubSpot
Proof
Proof
Receipts
[$X]
Pipeline generated
Strategy / Execution
[X%]
Reply-rate lift
Engineering
[X hrs/wk]
Manual work removed
Engineering
[X]
Clients & campaigns shipped
Execution
“Best thing that’s happened to our growth this year.”
Team
Who’s behind it
Simply Strategic is led by a team that’s been the CEO, the strategist, and the people accountable for the campaign — often on the same project.
Our leadership brings 15+ years in marketing, sales, and growth across B2B and B2C — founders and multi-time CEOs who’ve run growth from the inside, led marketing and sales teams, and built brands across healthcare, real estate, tech, e-commerce, finance, events, and political campaigns.
We lead strategy and diagnosis directly on every engagement, then our dedicated team builds the GTM engineering infrastructure, runs paid and email, ships the product work, and brings in sales support when that’s the real constraint. That’s the idea behind Simply Strategic: a tested system behind the work, simple and clear for you on the surface.
- 15+ years in marketing, sales & growth
- Founders & multi-time CEOs on the leadership team
- B2B & B2C across 7+ industries
- San Diego, CA